City Centre Marketing Partnership
Aim
To work in partnership to make the City Centre a vibrant and appealing place to visit, which offers a quality experience and anables businesses to flourish.
Objectives
- Develop and strenghten the profile of Wolverhampton as a multi-cultural, vibrant and unique city.
- Promote the diverse retail, leisure, cultural and night time economy offer to encourage more people to use and enjoy the City Centre
- Work with partners to develop strong branding to support Wolverhampton's image
- Develop and promote a varied events calendar to encourage people into the City Centre
- Create a fresh positive 'buzz' in the media about the City Centre and encourage partners to do the same
- Participate in regional and national initiatives that will improve the perception and profile of the City Centre.
- Generate funding to support existing and new activities by providing sponsorship opportunities for businesses to raise their profile
- Create and strengthen the communications network between CCMP members and encourage awareness and participation in events and initiatives
- Share best practice among CCMP members, especially around marketing
- Inform members about the major regeneration projects, development and policies that affect the City Centre
- Raise awareness of the work of the City Centre Company and represent members as the 'Voice of the City Centre'
- Improve positive repesentation of the City Centre on websites and encourage members to improve information and links on their websites
Latest News
- WV One welcomes Mary Portas High Street Review
- 'Travels with Morris' (Morris Minor That Is!)
- Loyal Shoppers Rewarded with Privileged Prices
- Cheaper City Parking to Benefit Shoppers & Businesses
- Safety First Workshops for Young Students
- Young Entrepreneurs come to the City Centre
- Have Your Say on City Centre Future
- Scandalous Treat at the Grand
- It’s a Rap - Wolverhampton is Curry Capital of Midlands
- Work to Start on City Stores
- CityStyle Attracts the Crowds
- State Bank of India Opens City Branch
Blog
- Getting the feel good factor with Sister Act 09.02.2012
- World Record Mince Pie Challenge 19.12.2011
- Amber Taverns Opens New Pub in City Centre 12.12.2011
- Whitesnake Rock the City 09.12.11
- New Look for M&S 8.12.2011
- Take the Time to visit new shops! 29.11.11
- Fireworks, Food & Fesivities! 24.11.11
- Local MP's support City Centre development
- Lucy Sleeps Rough for Charity! 24.10.2011
- Great Minds Think Alike 19.10.2011
- Life's a Bowl of Cherries... 18.10.2011
- Bye Bye WCCC, Hello WV One! 18.10.2011
- City Honours Famous Sons & Daughters 17.10.2011
