City Centre Marketing Partnership

Aim

To work in partnership to make the City Centre a vibrant and appealing place to visit, which offers a quality experience and anables businesses to flourish.

Objectives

• Develop and strenghten the profile of Wolverhampton as a multi-cultural, vibrant and unique city.
• Promote the diverse retail, leisure, cultural and night time economy offer to encourage more people to use and enjoy the City Centre
• Work with partners to develop strong branding to support Wolverhampton's image
• Develop and promote a varied events calendar to encourage people into the City Centre
• Create a fresh positive 'buzz' in the media about the City Centre and encourage partners to do the same
• Participate in regional and national initiatives that will improve the perception and profile of the City Centre.
• Generate funding to support existing and new activities by providing sponsorship opportunities for businesses to raise their profile
• Create and strengthen the communications network between CCMP members and encourage awareness and participation in events and initiatives
• Share best practice among CCMP members, especially around marketing
• Inform members about the major regeneration projects, development and policies that affect the City Centre
• Raise awareness of the work of the City Centre Company and represent members as the 'Voice of the City Centre'
• Improve positive repesentation of the City Centre on websites and encourage members to improve information and links on their websites

CCMP Terms of Reference